Social Selling: how to convert your audience into customers via social networks.
Social Selling, as a sales strategy, comes from companies beginning to understand the value and opportunity of social networks. Social… more
Social Selling, as a sales strategy, comes from companies beginning to understand the value and opportunity of social networks. Social… more
Social Selling is based on the sharing of quality content with your audience to initiate an interaction and a commitment… more
A Call-to-Action is an efficient and useful tool within the framework of a Content Marketing strategy. It even allows you… more
In a successful Employee Advocacy program, collective influencing enables the engagement of all the company’s stakeholders.… more
Employee Advocacy, or an Employee Ambassador Program, is not actually a new concept. The modern term was simply born from… more
Interest in Employee Advocacy is growing. Today, it’s no longer just a trend or a marketing buzzword that sounds good;… more
Employer branding is an important aspect for any company operating in the digital era. Although it is often seen as… more
Following the Cambridge Analytica case and the new General Data Protection Regulation (GDPR), Facebook has applied new restrictions on its… more
As you have probably already read, Twitter announced a few weeks ago the implementation of much stricter rules of use… more
Announced in recent weeks and tested in the meantime by a limited panel of users, the new 280-character limit became a reality… more