Develop your leaders’ influence with Leader Advocacy
In the last few years, the number of executives active on Twitter and LinkedIn has exploded: executives have become influencers,… more
5 steps to create an engaging online community for your business
Creating an engaging online community is crucial for brands and businesses that want to develop a strong and lasting online… more
The SEO on Twitter, the new social SEO
Natural search engine optimisation (SEO) as we have always known it is evolving at the same time as Internet users,… more
The secrets of the LinkedIn algorithm revealed: How can you make the most of it for your business?
With its 875 million users, LinkedIn celebrated its 20th anniversary on 5 May 2023. In honour of this milestone, we’re… more
How to optimise your LinkedIn content strategy to maximise its impact?
LinkedIn has become a major player in content marketing, offering professionals a powerful platform to connect, share ideas and build… more
How to boost your employer brand with Employee Advocacy?
In a time of skills competition, a strong employer branding strategy has become essential for every company. This approach, which… more
Employee Advocacy: the statistics you need to know in 2023
For several years now, more and more marketing and communication specialists have chosen to deploy an Employee Advocacy programme within… more
Monitor the overall evolution of your audience on your social networks
Monitoring your overall audience is a key element that will reflect the effectiveness of your communication strategy across all your… more
Employer branding: definition, strategy and milestones
Employer branding is a key element in HR marketing strategy. Such an approach allows the company to attract and retain… more
5 Social Media Predictions for 2023
Here we are! As we say goodbye to 2022, and head into a new year, it’s time to look towards… more