Collective Influence: a marketing weapon on social networks and the web

The effectiveness of freelance influencers is showing some signs of slowing. In a successful Employee Advocacy program, collective influencing enables the engagement of all the company’s stakeholders. Limber offers the possibility of establishing a real strategy of concerted, relevant and collective influence, with great ROI. Influence on the web across social networks is evolving, it’s up to you to get on board!

Solo Influencer vs. Collective Influence and Employee Advocacy

Solo Influencer: One for All

The world of “influencer marketing” is moving at breakneck speed. Influencers are no longer just freelancers working for brands on their Instagram, Twitter or YouTube channel. The best performance is seen in companies that are able to bring together and involve all their teams in a real Employee Advocacy program, like Danone, Orange, Apple or Nike, to name but a few.

Brand ambassadors are playing an increasingly important role in the reach of marketing messages. Promoting the company’s image and representing the brand to their audiences via various digital contact points, starting with social media.

The independent influencer acts in a purely segmented way by sending very targeted messages to their community. Collective influence allows a much wider sweep, involving all the stakeholders of the company for a much more interesting result for the brand. All customer segments are reached and engaged, many messages are addressed to them on a less sporadic and personalized basis.

Collective Influence: All for One

In short, collective influence means centralizing and sharing lots of value-added marketing and commercial content. All of this, without the process being top-down. Because for it to be effective and accepted by all, collective influencing must be organized, orchestrated and steered by managers and employees alike. In this respect, Employee Advocacy and Content Marketing projects are like the glue that hold it all together.

When it is well conceived and well organized, collective influencing transforms employees into ambassadors for the company. It can boost motivation and ultimately can create the “employee 2.0”: the employee-ambassador.

HR, Marketing, Sales, After-Sales, Design, Support Teams… every department in the company can (and must!) be involved in such a program.

Limber and Collective Influencing

Implementing an Employee Advocacy project within your organization and using collective influencing could put you ahead in your market. It enables you to achieve better results, both in terms of marketing engagement from your customers and in terms of team motivation.

Limber offers you the opportunity to benefit from an ergonomic, simple and highly effective tool to design and implement a relevant and efficient collective influence strategy. How does it work? By organizing, centralizing and sharing, in a planned and effective way, all the content that you have produced and that you want to distribute.

Thanks to the tool that Limber has developed, everything is centralized and harmonized within a single platform. It is an invaluable tool to design and manage a successful Employee Advocacy strategy. It allows you to control brand communication, to increase the effectiveness of Inbound Marketing and your Content Marketing activities.

Analysis and Optimization: Measuring and Quantifying Collective Influence

Moreover, the analytical tools embedded in Limber’s platform provide the possibility to measure and quantify the impact of actions carried out on social networks. A comprehensive solution, no matter the sector, for companies that want to benefit from the positive effects of collective influencing and an Employee Advocacy program within their business.

If you would like to know more about how Limber can help you achieve your Employee Advocacy goals by harnessing the power of collective influence, please contact us!

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Jamie Swanson

Using some of the lessons learned during a professional sports career I am navigating the business world, specifically digital marketing. I moved to France from Scotland in 2014 and working with Limber is another exciting step in my adventure. I love all things French (except the music) but still love a Scotch whisky!

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