Developing a content marketing strategy can be complicated, but it does not have to be! Get creative and push your content thinking skills into a plan that best suits your needs and goals. Whatever your overall marketing objectives may be, a solid foundation is necessary in order to build on and customize.
Here are 5 important tips to help you mold an efficient strategy to elevate your purpose.
Do your research before you do anything else. It is important to be aware of your industry, what are the latest and greatest developments. You can create a list of content resources and information. Also don’t just pay attention to what is happening in your news feed, but take a look at more in depth analyses, especially if your industry is mutable.
2. Define your audience
This is very important for creating and curating content that your audience will react to. There are many tools to gain inside knowledge and to track your audience with. Take a look at your best performing posts, what did they respond to, who is responding to what, and at what frequency. Develop a ‘buyer persona’ which is basically a representation of your ideal customer. This will enable you to shape content to target your audience. Also helpful if you are planning or wanting to expand your audience. Define the parameters and go from there.
3. Define clear objectives and Organize
It is great to have a universal goal from which all ideas funnel from. Create a mission statement that you and your team can brainstorm content concepts from. Next you need to narrow the focus and define incremental reaches you can accomplish. You can build an editorial calendar, where you set publishing goals daily, weekly etc. This is crucial, for it will set the flow of content which should be consistent and clearly defined. Not only does it keep your posting habits regular but enhances team collaboration and onboarding.
4. Select your mediums (wisely)
With the wide array of platforms available it is important to fit your content to the appropriate medium so it can be the most effective. You want the content you develop to fit the environment and thrive. For instance, a technical blog post might not be best viewed if displayed on twitter, that caters to more condensed information. You can create graphics to fit each social media outlet and their specific parameters. In other words, alter your content to best serve the selected medium or vise versa. Familiarize yourself with the specific channels (Youtube, Instagram, Twitter, Facebook.) Ask yourself what garners the most engagement, look up successful buzzwords, or trends and apply them to your content formation.
5. Promote and Track
After you have developed your content, it’s time to publish, promote and track it all! This can be a time for trial and error, to see what works and what does not. You can have success and generate traffic to your site with specific content on a channel, and you need to recognize that. Be mindful of buzzwords, keywords to increase your ranking. Along with Google analytics, there are many tools to take advantage of to promote and track your content, such as Limber. Limber not only allows you to manage, promote, and track all your social media content, but also organize and integrate your team members, all in one place. Your post analytics are essential for guiding your strategy, to maximize their reach, and ultimately bring more traffic to your site and generate leads.
Following these tips can help you construct a solid and efficient content marketing strategy. Producing content is important and always keep in mind your higher objectives when strategizing.
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