Community management and managers are terms that can be misinterpreted or grouped with social media marketing. Although they often operate together and can be done by the same person, it is important to make the distinction between the two and its tasks that are necessary for the development of your business strategy.
Community managers are fit with the mission to grow and maintain the social media platforms for the business or clients.
They are an integral part, and quickly becoming the main source of how customers connect with the businesses, interact, and stay informed, thus the significance of the role.
With that said here is a list of some important reminders for effective community management:
Be a strategist.
One of the main duties is to advocate and develop relationships with the community. Conduct research and know your audience well to be able to engage them. Keep researching and discovering new ways to reach audiences, because social media is always evolving!
Choose the right platforms.
This of course is very important, because it dictates how your audience receives your messaging and absorbs the content. The tricky part is to filter and modify the content to fit each platform. Even if you are more active on one or the other, do not discount any or you could lose out on potential new audiences.
On average, B2B marketers use 6 different social media platforms to distribute content – the top 4 being LinkedIn, Twitter, Facebook and Youtube.
This requires the most diligence as it can be tedious at times, especially if you have a large active community or managing multiple accounts. This is where utilizing tools simplifies and streamlines your schedule and saves you time to have direct contact with your community. There are a number of tools that allow you to control and monitor your social media channels from one place. Limber allows you to curate your content, create and schedule shares within one platform. This allows you to draft your shares far in advance, organizing your editorial calendar.
Do not lose sight of your main task, which is to stay engaged in constant communication with your audience. When using tools it is essential to keep a personal voice and supplement scheduled posts with direct interaction and question answering.
An effective marketing strategy hinges on the ability to balance the business/client’s presence and interaction with the community in real time, while working in conjunction with the marketing team.
Social media is a large undertaking and can be overwhelming at times, but it is utterly essential for today’s market, and with the help of the proper tools balance is attainable. With diligence, community managers can make all the difference in brand and audience growth.
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One comment on “Productive community management”
I loved when you talked about how a good community manager strives to be organized. It is important to remember that doing this can help clients built up trust with you and can help the manager be able to keep accurate and proper documents. I can see how anyone looking into this would want to consult with several companies and with the BBB before choosing one.